Survey Results & Analysis

89 People took my survey, which was open for around 3 days.

The first question asked “Are you male or female”. From the 89 respondents, I found that around a third were male, and round two thirds were female.






The second question asked the respondent what their age was. The mean average age was 18.57 (so just over 18). The modal age was 18, and the median age was 18. The range was from 13 - 45. Around 75% (three quarters) of respondents were either 17 or 18.

Around a third of respondents don’t watch music videos regularly. A fifth of them watch 2 to 4 per week. Through extrapolating the given data, I’d estimate that the mean average number of music videos watched weekly to be around three.




I asked respondents what they’d expect to see in an Electro-Pop music video, some of the common things that came up were:

• Dancing
• Animation
• Drinking Alcohol
• Flashing/Fluorescent Lights
• Bright/Vibrant Colours
• Something out of the ordinary
• The artist
• Spectacular Visuals
• Singing
• A Narrative
• Eccentric Costumes
• Expensive Things (e.g. luxury cars)
• Drug abuse
• Nightclub Setting
• Sun and Partying
• Groups of people
• Music Festivals
• LSD like hallucinations
• Instruments
• Acting
• Flares
• Symmetric shapes and illusions

This next question I think is quite important. I asked the respondents what they'd like to see in a music video. Some of the concepts that I saw come up a lot were:

• The video relating to the song
• Dancing
• A story being told/Narrative
• Famous people
• Dancing
• People enjoying themselves
• Abstract illusions/visuals
• Drone/interesting shots
• A story line that makes sense

The next question asked people "What sort of thing do you NOT like to see in a music video?", their responses included:

• Swearing
• The video not relating to the song
• Drugs and Smoking
• No diversity
• Bad mining
• Lack of creativity
• No story being told
• Hyper-sexualisation of women
• Product Placement
• Sexual content
• Irrelevant story lines that don't match the song
• Club scenes
• Fairytale perfect endings

The last question asked people what their favourite music video was and why they liked it, a few of the more detailed responses were:

Song Name	Artist	Reason the respondent liked the Music Video?
Heathens	Twenty One Pilots	I like how the artist is in it throughout, and it tells a story but its not too over the top
Thriller	Michael Jackson	The choreograph, how original it was at the time, the story, how well it goes with the song...
St Anger	Metallica	Because the video was filmed in an active prison and there were no actors used so the entire audience were all convicted felons
I Want You Back	Take That	Tells a story, nostalgic and happy memories. I can connect to it
Rockabye	Clean Bandit	It tells a story and portrays the song in a different way to how it's heard
What do you mean?	Justin Beiber	I like it as they is a story and a twist to it
Touch The Sky	Kanye West	The editing and narrative match the genre
Pumped Up Kicks	Foster The People	It is creative, unique and has a good narrative and heartful meaning
High and Dry	Radiohead	Excellent filmography mixed in with a subtle storyline
Snap out of it	Arctic Monkeys	Tells a story and keeps you interested, with everything that happens with in it, its fast pace and is eye catching
Iron Sky	Paolo Nutini	The music video is very real it's very emotive and makes you think. It's relevant to the song
Bad Day	Daniel Powter	Strong narrative, makes you feel something at the end
If I Were a Boy	Beyoncé	The visuals are very stripped back so you can watch the video without the lyrics getting drowned as you would with an over powering video layout. It's almost like a short film in how it's produced so you get a feel for the characters in the video and their stories, the twist at the end gives you a surprise not all of them put the effort in to do. The twist gave it a powerful relatable theme , which complimented the song incredibly well.

Conclusion

By doing this survey, I found out a lot of quantitative and qualitative data about my target audience. I found that the majority of the target audience were females (65%) ages 17-18. I found that the target audience was quite into music videos, watching around 3 per week - this showed me that they will be fluent in the language of music video codes and conventions, reminding me that I should be careful to either keep to them, or purposely break them. I also found out that the target audience expected to see dancing, singing and something out of the ordinary (among other things) in the music video. My survey showed that respondents felt passionately about there being a narrative to a music video, and it should be interesting to watch. I found that some of the things they didn't want to see hyper sexuality/exploitation of women, sexual content or irrelevant story lines. I also got a lot of qualitative information about people's favorite music videos, and what they liked the most about them. This information will give me ideas about what to, and what not to, include in my music video, to make sure that the audience enjoys it.